BELAMI FRANCE TOUR

10 Years — From Saigon to France

In 2016, in Saigon, we started with a simple idea: make rum where nobody expected rum to be made.

Ten years later, Rhum Belami is preparing to cross France.

The Belami France Tour will mark a new chapter in our story — a series of tastings, meetings, masterclasses and collaborations bringing our Vietnamese craft rum directly to bartenders, wine and spirits professionals, restaurants, independent retailers and rum lovers across France.

FROM VIETNAM, WITH A DIFFERENT VISION OF RUM

Belami was born in Ho Chi Minh City and built around Vietnamese sugarcane, tropical fermentation and small-scale production.

From the beginning, our objective was never to reproduce what already existed elsewhere.

Vietnam has its own climate, its own sugarcane, its own microorganisms, its own rhythm.

We built our rum around that environment.

Fresh sugarcane juice.
Long and short natural fermentations.
A dunder culture developed over years.
Small-batch distillation.
Tropical barrel ageing.

The result is a range that tells the evolution of Belami from raw cane to long maturation:

ROC16 — our white cane spirit, vibrant and expressive.
Legacy — three years of tropical ageing, spices and depth.
Premium — five years, developed around coffee, cacao and coconut influences.
Euphoria XO — six years of maturation, bottled with intensity and character.

10 YEARS OF BELAMI

The France Tour is also a celebration.

2016 → 2026.

Ten years of distillation in Vietnam.
Ten years of fermentation experiments.
Ten years of barrels ageing under the Saigon climate.
Ten years of learning how Vietnamese sugarcane can express itself through rum.

What started as a small independent project has gradually become a distillery with its own identity, its own fermentation culture and its own interpretation of agricole-style rum.

And now, after a decade in Vietnam, it is time to bring that story to France.

NOT JUST A PRODUCT TOUR

We don't want Belami to arrive in France as another bottle placed on a shelf.

The purpose of the tour is to meet the people who will tell the story with us.

Bartenders.
Cavistes.
Chefs.
Importers.
Rum specialists.
Restaurants.
Cocktail bars.
And people simply curious to discover what Vietnamese rum can taste like.

Depending on each stop, the tour will include bottle tastings, cocktail collaborations, professional presentations, food pairings and technical masterclasses around sugarcane, fermentation, tropical ageing and the evolution of Belami over the last decade.

SAIGON → FRANCE

The tour is being developed together with our French distribution partners and will focus on selected cities and venues rather than trying to be everywhere.

The philosophy remains the same as our production:

small, independent and selective.

The journey will also connect with Wine Paris / Be Spirits in February 2027, bringing together our Vietnamese roots and the next stage of Belami's European story.

HELP US BUILD THE ROUTE

The map is not completely closed yet.

If you are a bartender, restaurant, spirits shop, distributor, rum club or simply a long-time supporter of Belami and you would like us to stop in your city, we want to hear from you.

Some of the best chapters of Belami have always started with unexpected encounters.

France will be no different.

TEN YEARS LATER, THE JOURNEY CONTINUES

We started making rum in a country where almost nobody was making it.

We chose Vietnamese sugarcane.

We chose fermentation.

We chose time.

We chose to build something locally rather than reproduce an existing Caribbean model thousands of kilometres away.

Ten years later, those barrels, those fermentations and that story are ready to travel.

Belami France Tour — 2027

10 Years.
Saigon to France.
Same spirit. New chapter.